Choosing Your Facebook Campaign Objectives
There are several things to keep in mind when using this platform. You have to use eye-catching images, have a knack for copywriting, all while making sure it fits all Facebook guidelines. Most importantly, the ads must resonate with your audience. There are times where we create eye-catching ads with great copy, yet the end results are lower than expected. You must also think of the goal of your ad, the time of delivery, the type of media, the way the audience will view it (mobile or desktop?), and budget at the same time.
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A Physician's Duty: educate your patients
If they have a refractive consultation, the patient may be told that their cornea is too thin for LASIK, so they should have PRK or SMILE. They’ll wonder, “SMILE? Where does that belong in an eye surgeon’s office? How have I lived my whole life and not known my cornea is too thin?” Now they have questions but here’s the dilemma…
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Ophthalmology Marketing: 13 Emerging Technologies You Need To Know About
To lead a technology-driven strategy and innovate, we must be willing to explore future scenarios, distinguish improvements, prepare for disruptions, and take an outside-in view. Only those that can navigate the changing environment while identifying and prioritizing new technologies will succeed. Here are 13 emerging technologies you need to know about.
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Communication Skills x Patient Experience
What are some ways to create that human connection between physicians and patients? By improving people skills and communication techniques, you can transform the patient experience, increase patient satisfaction, and improve outcomes.
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The Illusory Truth Effect | How it Affects the Patient Journey
In daily life, we frequently encounter false claims in the form of consumer advertisements, political propaganda, and rumors. Repetition is a major way that misconceptions enter our knowledge base. The Illusory Truth Effect is the tendency to believe information to be correct after repeated exposure.
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What You Need to Know About Color Blindness
Have you ever wondered if you see color the way everyone else does? Color Blindness or color deficiency is when a person cannot distinguish between shades or colors (most often between greens, reds, and sometimes blues). The…
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What's The Biggest Problem In Ophthalmology?
Check out the perspectives and ideas from four generations of actively practicing ophthalmologists and thought leaders in their field.
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What Advice Do You Have For Future Ophthalmologists?
Check out the perspectives and ideas from four generations of actively practicing ophthalmologists and thought leaders in their field.
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Where Do You See Ophthalmic Technology Heading?
Check out the perspectives and ideas from four generations of actively practicing ophthalmologists and thought leaders in their field.
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How to Personalize the Sales Funnel
Did you know that on average, it takes a patient roughly two years from the moment they first consider elective refractive surgery until the day they show up for their surgery? This is why it is SO important to meet each patient where they are in their decision process. Let’s dive into how to do that efficiently and effectively.
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Holiday Marketing Tips
You may be thinking Christmas is too far away to be spending time thinking about. However, there are many more holidays to strategize other than Christmas and it's never too early to start planning your holiday marketing strategies. It's a new year and it's time to plan!
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A Quick Guide to Improving Your Email & SMS Campaigns
Emails and SMS campaigns are one of the most effective ways to deliver personalized information, updates, offers, and time sensitive information to your intended audience for optimal results. By combining them you can be sure to reach your target audience and easily reach your goals.
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Glaucoma - The Thief of Sight
The first thing you need to know about glaucoma is that it is one of the leading causes of blindness in those over the age of 60, therefore, it should not be taken lightly. Glaucoma is a condition which causes damage to the optic nerve.
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How to Improve Patient Experience
At Vision Care Connect we know that the first step in any vision journey can be the hardest, which is why we are here to share that step with every patient. We become a “listening ear'' and engage in a dialogue with patients in order to build trust. We listen to our patients and provide valued information that they may be seeking. We must create dialogue with our patients in order to continue improving future patients' experiences.
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Don't Judge a Book by its Cover
Your preconceptions of the people that walk through the doors of your practice can sabotage the outcome of that potential patient’s vision correction decision. If you dismiss them, they will often dismiss you. Not every person who comes to you will be an eligible candidate, however, it is not up to the counselor to prematurely make that decision.
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Dry Eyes? Let's Break it Down.
Dry eye syndrome often occurs when the balance of tears and drainage are not in sync. It is a very common condition, particularly in older adults that has become a source of frustration for many.
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Let's Talk About Fear
There are many reasons why people hesitate to have a laser vision procedure. The number one reason patients don’t get LASIK is FEAR. So, let us break it down to ease your mind.
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Diabetes vs. Your Vision
1 in every 10 Americans has a form of diabetes. Yet, many people don’t know the negative effects that diabetes can have on your visual health. It is so important to be proactive in protecting the health of your eyes in order to maintain visual freedom. At the end of the day, you only have one vision, so why not protect it?
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Kamra Inlay- Put Down Those Readers
There are more than 1.3 billion people in the world that suffer from presbyopia. It’s finally time to say goodbye to those readers for good with the new, 15 minute, KAMRA Inlay procedure.
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Can I Have Refractive Eye Surgery When I’ve Had LASIK Before?
Are you waking up and realizing your arms are not long enough to read your book, phone, magazine or menu in a dimly lit restaurant? Do you experience trouble driving at night because of glares or halos? If your answer is yes, you may be thinking, “I don’t understand how this could happen because I had (Radial Keratotomy)RK, (Photorefractive Keratectomy)PRK, or Laser-Assisted In Situ Keratomileusis (LASIK) 30+ years ago and have enjoyed 20/HAPPY vision until today.
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