Choosing Your Facebook Campaign Objectives
There are several things to keep in mind when using this platform. You have to use eye-catching images, have a knack for copywriting, all while making sure it fits all Facebook guidelines. Most importantly, the ads must resonate with your audience. There are times where we create eye-catching ads with great copy, yet the end results are lower than expected. You must also think of the goal of your ad, the time of delivery, the type of media, the way the audience will view it (mobile or desktop?), and budget at the same time.
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A Physician's Duty: educate your patients
If they have a refractive consultation, the patient may be told that their cornea is too thin for LASIK, so they should have PRK or SMILE. They’ll wonder, “SMILE? Where does that belong in an eye surgeon’s office? How have I lived my whole life and not known my cornea is too thin?” Now they have questions but here’s the dilemma…
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Ophthalmology Marketing: 13 Emerging Technologies You Need To Know About
To lead a technology-driven strategy and innovate, we must be willing to explore future scenarios, distinguish improvements, prepare for disruptions, and take an outside-in view. Only those that can navigate the changing environment while identifying and prioritizing new technologies will succeed. Here are 13 emerging technologies you need to know about.
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Communication Skills x Patient Experience
What are some ways to create that human connection between physicians and patients? By improving people skills and communication techniques, you can transform the patient experience, increase patient satisfaction, and improve outcomes.
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The Illusory Truth Effect | How it Affects the Patient Journey
In daily life, we frequently encounter false claims in the form of consumer advertisements, political propaganda, and rumors. Repetition is a major way that misconceptions enter our knowledge base. The Illusory Truth Effect is the tendency to believe information to be correct after repeated exposure.
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What's The Biggest Problem In Ophthalmology?
Check out the perspectives and ideas from four generations of actively practicing ophthalmologists and thought leaders in their field.
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What Advice Do You Have For Future Ophthalmologists?
Check out the perspectives and ideas from four generations of actively practicing ophthalmologists and thought leaders in their field.
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Where Do You See Ophthalmic Technology Heading?
Check out the perspectives and ideas from four generations of actively practicing ophthalmologists and thought leaders in their field.
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How to Personalize the Sales Funnel
Did you know that on average, it takes a patient roughly two years from the moment they first consider elective refractive surgery until the day they show up for their surgery? This is why it is SO important to meet each patient where they are in their decision process. Let’s dive into how to do that efficiently and effectively.
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Holiday Marketing Tips
You may be thinking Christmas is too far away to be spending time thinking about. However, there are many more holidays to strategize other than Christmas and it's never too early to start planning your holiday marketing strategies. It's a new year and it's time to plan!
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A Quick Guide to Improving Your Email & SMS Campaigns
Emails and SMS campaigns are one of the most effective ways to deliver personalized information, updates, offers, and time sensitive information to your intended audience for optimal results. By combining them you can be sure to reach your target audience and easily reach your goals.
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How to Improve Patient Experience
At Vision Care Connect we know that the first step in any vision journey can be the hardest, which is why we are here to share that step with every patient. We become a “listening ear'' and engage in a dialogue with patients in order to build trust. We listen to our patients and provide valued information that they may be seeking. We must create dialogue with our patients in order to continue improving future patients' experiences.
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Don't Judge a Book by its Cover
Your preconceptions of the people that walk through the doors of your practice can sabotage the outcome of that potential patient’s vision correction decision. If you dismiss them, they will often dismiss you. Not every person who comes to you will be an eligible candidate, however, it is not up to the counselor to prematurely make that decision.
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What is with people saying "right?"
As it turns out, COVID 19 is not the only pandemic sweeping the nation currently; ‘right?’ has somehow attached itself to any business conversation I’m involved in these days as some sort of condensing, parasitic leech, sucking any authority out of the person I’m listening to. I’ve seen this creep in overtime but the recent abundance of ‘live’ connectivity through programs like Zoom has made this a constant.
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The Turning Point - From Agency to Platform
It was at that moment, that I knew we had it wrong. I had been so focused on the ophthalmologist’s needs (when all they really need is a pair of eyes on a human that trusts them) and not the patient’s needs, which are wide and varying. That is when I realized that the opportunity for Vision Care Connect was to create a…
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How to Increase Webinar Attendee Numbers
What prevents people from showing up to your webinar? They may not have had much motivation in the first place, they forgot, life got busy, or they don’t feel like it is as important as what they are doing at the moment.
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‘Ask Kane’ Series 2
We are excited to announce our new VLOG series, 'Ask Kane'! We have compiled a list of questions that we commonly receive for our CEO, Kane Harrison, from our practices, physicians, patients, and people in entrepreneurial circles that he will now be answering in this series of videos.
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6 Keys to a Successful Webinar
With the recent events going on the world companies are finding ways to connect and bring information to people. When done correctly, webinars can be highly beneficial to your audience and a great lead generation tool. Here are a few things to consider when doing a webinar.
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Why is it that ‘real’ men don't cry?
International Men's Health Week 2020 is June 15-21, and it’s not by chance (that in the US, for our Australian friends) it's the same month as Father’s Day, and here is the question I’m asking myself...
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8 Tips to Take Your Organization to the Next Level
There are a few things that we do differently than most companies which make all the difference in our success. We wish to share these tips with you in hopes that they will serve as inspiration for you and your organization moving forward.
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