There are several things to keep in mind when using this platform. You have to use eye-catching images, have a knack for copywriting, all while making sure it fits all Facebook guidelines. Most importantly, the ads must resonate with your audience. There are times where we create eye-catching ads with great copy, yet the end results are lower than expected. You must also think of the goal of your ad, the time of delivery, the type of media, the way the audience will view it (mobile or desktop?), and budget at the same time.

If they have a refractive consultation, the patient may be told that their cornea is too thin for LASIK, so they should have PRK or SMILE. They’ll wonder, “SMILE? Where does that belong in an eye surgeon’s office? How have I lived my whole life and not known my cornea is too thin?” Now they have questions but here’s the dilemma…

To lead a technology-driven strategy and innovate, we must be willing to explore future scenarios, distinguish improvements, prepare for disruptions, and take an outside-in view. Only those that can navigate the changing environment while identifying and prioritizing new technologies will succeed. Here are 13 emerging technologies you need to know about.

What are some ways to create that human connection between physicians and patients? By improving people skills and communication techniques, you can transform the patient experience, increase patient satisfaction, and improve outcomes.

In daily life, we frequently encounter false claims in the form of consumer advertisements, political propaganda, and rumors. Repetition is a major way that misconceptions enter our knowledge base. The Illusory Truth Effect is the tendency to believe information to be correct after repeated exposure.

Check out the perspectives and ideas from four generations of actively practicing ophthalmologists and thought leaders in their field.

Check out the perspectives and ideas from four generations of actively practicing ophthalmologists and thought leaders in their field.

Check out the perspectives and ideas from four generations of actively practicing ophthalmologists and thought leaders in their field.

Did you know that on average, it takes a patient roughly two years from the moment they first consider elective refractive surgery until the day they show up for their surgery? This is why it is SO important to meet each patient where they are in their decision process. Let’s dive into how to do that efficiently and effectively.

You may be thinking Christmas is too far away to be spending time thinking about. However, there are many more holidays to strategize other than Christmas and it's never too early to start planning your holiday marketing strategies. It's a new year and it's time to plan!

Emails and SMS campaigns are one of the most effective ways to deliver personalized information, updates, offers, and time sensitive information to your intended audience for optimal results. By combining them you can be sure to reach your target audience and easily reach your goals.

At Vision Care Connect we know that the first step in any vision journey can be the hardest, which is why we are here to share that step with every patient. We become a “listening ear'' and engage in a dialogue with patients in order to build trust. We listen to our patients and provide valued information that they may be seeking. We must create dialogue with our patients in order to continue improving future patients' experiences.

Your preconceptions of the people that walk through the doors of your practice can sabotage the outcome of that potential patient’s vision correction decision. If you dismiss them, they will often dismiss you. Not every person who comes to you will be an eligible candidate, however, it is not up to the counselor to prematurely make that decision.

International Men's Health Week 2020 is June 15-21, and it’s not by chance (that in the US, for our Australian friends) it's the same month as Father’s Day, and here is the question I’m asking myself...

As this quarantine period continues to persist, it can be difficult to keep a positive outlook and stay productive. During these times it is normal to feel isolated, overwhelmed, and stressed with everything that is going on in the world. So, in these last few weeks of staying home, here are some activities that you can try to help yourself finish strong. 

At Vision Care Connect, our mantra is to be “always moving forward because complacency is the first step backwards.” Once the newness of working from home wears off, it can be easy to become complacent and slip into the trap of becoming unproductive.

There are many things outside of general hygiene practices that you can do to keep yourself and others safe and do your part to stop the spread of this pandemic.

With the growing global concern about the COVID-19 pandemic, we must educate ourselves about the facts, as well as, what measures should be taken to prevent the further spread of this virus. So, how does this disease effect Ophthalmologists and their practices? Read more to find out.